Category: Digital Journal

We have been under the pump when it comes to new integrations and promotional tools explained Calvin Kent, CEO of ReelNRG, who expressed that the demand for new content and fresh forms of entertainment has been ‘higher than ever’.

Calvin Kent, CEO of ReelNRG

Following various lockdowns around the globe, the industry has turned its attention towards the online gambling sector in a strategic attempt to counteract the loss of canceled or postponed sports betting as well as the temporary closure of land-based casinos.

CasinoBeats spoke to Kent about how ReelNRG has embraced the lockdown, its latest slot release, the social responsibility associated with releasing slots, and what the company has planned for the near future.

CasinoBeats: How have you approached the lockdown, and more recently semi-lockdown period in terms of producing new content?

Calvin Kent: Lockdown for our team has been a period of knuckling down and keeping the focus on the development of our products.

Our team come from all corners of the globe and it has been really awesome to see everyone not only adapt to the restrictions but embrace it and take the opportunity to spend more of their lockdown time throwing themselves into developing and learning on top of their current skills, which in turn is a benefit to the company and their own development at ReelNRG.

In terms of producing new content, I feel like as a team we have been able to see what we are all capable of. I think once things truly get back to being a bit more normal, the team will be due for a well-deserved break!


CasinoBeats: Have you been forced to fast track development plans to keep up with the competition?

CalvinKent: As far as our game roadmap goes, we are always working in advance to ensure we launch with at least one new title each month. But we have been under the pump when it comes to new integrations and promotional tools since the demand for new content and fresh forms of entertainment has been higher than ever.

I am proud of how our team has coped with the extra pressure and impressed that I have not heard the word ‘impossible’ once.  We have been able to fit in earlier integrations and launch with more operators than we had initially expected, purely because the team has been willing to jump into action and are usually active around the clock. 

CasinoBeatsWhy is there so much excitement around Mr. Mostacho? How is it unique to the slot games you have previously launched?

Calvin Kent : We dream up and develop all our games based on client demand – and Mr. Mostacho is also a product of this.

We have seen some great results from our games on the higher end of the volatility scale, and now we have decided to go all-in and create our highest volatility game yet. I am excited for Mr. Mostacho – it is one of the few games I have seen where the excitement is there right from the base game.

Yes, we have got a fun free spins round – but it is the wild multipliers present throughout the entire game where the real action is at.  Even during testing, I was feeling the buzz watching the multipliers hit – all the way up to 500x on every winning pay line, I have played this continually over the last three months.

If you hit a few wilds on different pay lines, to watch that multiplier kick in on each is a huge thrill… I cannot wait to see how this game takes off.  I am also quite proud of the design and development behind this slot – our team has worked and reworked it to perfection.

We have been through a few changes to get this game right, and I think our quirky Mexican amigo and his lost llama is set to become a fan favorite.


CasinoBeats : Are there any social responsibility risks associated with launching high volatility slots at a time when players might be chasing that big win more so than usual?

Calvin KentAbsolutely there are, and of course we have always taken responsible gambling very seriously. Mr. Mostacho may be our highest volatility game so far, but that does not mean we are dropping our guard.

We are making it noticeably clear to our clients and players that this is a different game for us, so they cannot expect similar results. For us, transparency is key to keeping things fun, entertaining, and fair for the players. 

CasinoBeats: Where are you going next with ReelNRG content? What types of games can you see being the most successful in the next year to 18 months?

Calvin Kent Everyone is always looking for that one game, one feature, or one tool that will take things off and lead the way to put them on the map. For ReelNRG, we know what works for us, but we want to go bigger.

We are in the experimental phase now – so you can expect to see us pulling quite a few new tricks out of our sleeves as the roadmap unfolds. I am lucky to have a very open-minded team of developers and mathematicians who are always up for trying something different.  

We’re in that stage where it’s like, ‘Will this work? There’s only one way to find out’.  It is safe to say over the next 18 months, you are going to be seeing a lot of awesome new features, tools, and games from ReelNRG.

For more information, please contact:

Katie Fraser, promotions and brand manager:

About ReelNRG:

ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.

The provider’s latest promotional tool creates an exciting new layer of fun for players

3 June 2020: Gaming and entertainment provider ReelNRG have today announced the launch of Challenges, their latest promotional tool.

The new Challenges tool makes a quality addition to an already exciting entertainment package brimming with fun and unique ways to keep players engaged and interested in ReelNRG’s growing portfolio of slots. 

Similar to the Battle Reels in-game tournaments tool, Challenges is completely run in-game, allowing ease of use to all operators integrated with ReelNRG slots. The tool is a simple yet fun activation, which tasks players to collect as many of a certain symbol in a game within a set amount of spins. For example, the Challenge may be to collect as many scatter symbols as possible within a set of 50 spins in ReelNRG’s iconic irish-themed slot, Leprechaun’s Reels. 

The nature of the tool being available in-game means no extra integration or development is required, and once an operator has integrated with ReelNRG slots, they will be able to access the full suite of promotional tools. 

Currently, Challenges are available on the provider’s top performing slots such as Leprechaun’s Reels, Nefertiti’s Gold and Reel Joker, and will be added to the full portfolio of slots over the coming months. 

ReelNRG Head of product Harsharan Gill-Kent said she could not wait to see how the new promotional tool performed and was excited to be able to offer it to operators.

“We’ve seen a huge increase in play since we launched the Battle Reels tool, and now with the addition of Challenges I think we have a great entertainment package to offer our players. I think there’s something special about Challenges, since it just adds that extra level of engagement, both between players and between the player and the game itself. I’m excited to see operators jump on this new promotional tool, and am really looking forward to seeing how it works with our growing player base.”

The Challenges promotional tool is currently available for use, with ReelNRG to host their first network-wide promotion utilising it later this month. . 


For more information, please contact:

Katie Fraser, promotions and brand manager:

About ReelNRG:

ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.

ReelNRG: Now Live with 888 Holdings

Gaming icon 888casino has become the latest operator to offer ReelNRG’s exciting suite of slots, launching this week into the UK and Spanish markets with a host of popular slots from the provider’s portfolio. This exciting new partnership will see a wide selection of both new and favourite online slots launch over the next quarter.

ReelNRG CEO Calvin Kent said he was thrilled to see ReelNRG games go live with 888casino and felt this was an ideal platform to bring their games to more players. 

“888casino has long been an iconic name in the gaming industry, and ReelNRG is thrilled to be launching with them. They’re known for their high-quality content and superior player experience, and I strongly believe our growing portfolio of high-quality games will make a fantastic and new addition for their player base. We’re excited to work closely together with 888casino and are looking forward to this next chapter in our journey.” 

888 Holdings SVP B2C Guy Cohen said ReelNRG’s slots were a welcome addition to the operator’s offering.  

“With a great variety of features, themes, and mechanics, ReelNRG’s growing portfolio is one we believe will make a popular addition to the 888casino lobby. 888 offers its customer a high-quality casino experience through a wide portfolio of games and ReelNRG slots adds to this experience.”


For more information, please contact:
Katie Fraser, Promotions and Brand Manager:

About 888 Holdings:
888casino is one of the most recognised and longest standing online casino brands, and the winner of numerous prestigious awards including eGaming Review Casino Operator of the Year (2005, 2006, 2007, 2008, 2009, 2013); Global Gaming Awards Best Digital Operator (2014); and Gaming Intelligence Casino of the Year (2015). 888casino is passionate about providing thrilling and quality entertainment in a safe, fun, fair and regulated environment.  888casino is accredited as safe and secure by leading industry bodies and registered and licensed in Gibraltar and the UK. 888casino is also licensed in Spain, Italy, Romania, Denmark, Nevada and New Jersey.

About ReelNRG:
ReelNRG is a casino game development company dedicated to delivering high-quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.

Gaming provider signs deal to boost leading platform provider’s content offering

30 May 2020: ReelNRG is thrilled to announce their latest signed agreement to integrate their suite of slots with leading platform provider Leander Games. 

In an exciting new chapter for the gaming software provider, Leander Games will shortly be able to offer top performing ReelNRG slots such as Leprechaun’s Reels, Nefertiti’s Gold, Reel Joker and many more. 

The deal also encompasses full integration with ReelNRG’s entertainment package, which includes in-game tournaments, free spins and Bonus Empire, a promotional tool which allows a player to instantly enter the bonus round of the operator’s choice. 

ReelNRG CEO Calvin Kent said this integration marked the beginning of an exciting new time for the provider, and that he could not be happier to be working with Leander Games.

“We are proud to be able to offer our growing suite of slots to a huge range of top tier operators through the Leander Games platform. This is a huge step for our team, and we can’t wait to see where it takes us. We’ve already been in discussions with several leading operators about launching our games through the Leander platform, and there are sure to be plenty of big things happening in our space in the coming months.”

Leander Games CEO Steven Matsell also said he was pleased to boost the platform’s content offering with ReelNRG’s consistently top-quality slots. 

“ReelNRG offers a unique experience for the player, with innovative features, stunning graphics and pitch-perfect soundtracks. Their attention to the smallest of details is what makes their slots stand out, and we’re pleased to soon be able to offer their portfolio to our trusted partners. When operators work with us, they’re expecting access to only the highest calibre of gaming software, and that’s exactly what ReelNRG offers.”

Currently licenced by the UKGC, MGA and Gibraltar, ReelNRG slots are also certified for play in several jurisdictions around the world, making them an attractive partner for global operators. The gaming provider is also currently in the process of licensing their games with the SGA in preparation to launch into the Swedish market. 


For more information, please contact:
Katie Fraser, Promotions and Brand Manager:

About Leander:
Leander is an industry-leading games studio and platform provider. Their ever growing offering comes localised for 31 countries and certified for most major markets. The platform runs with 30 languages and ISO 4217 currencies. Leander’s Game Studio creates high-quality video slots with innovative concepts and features matched with top quality art and balanced mathematics. Partner games are aggregated to provide operators with the best and most innovative games.

About ReelNRG:
ReelNRG is a casino game development company dedicated to delivering high-quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.

Global platform provider adds to award-winning casino offering

Wednesday, 1st April 2020: Leading sportsbook and casino platform provider Digitain has partnered with dynamic slot supplier ReelNRG. 

The integration of ReelNRG’s UKGC and MGA-licenced portfolio of premium slots, jackpots and promotional tools reinforces Digitain’s track-record of providing its 100+ operator network with a diverse variety of revenue streams. 

Famous for its pitch-perfect sounds, flawless graphics and innovative features, ReelNRG’s action-packed portfolio has been making significant waves in the industry following its launch in 2016. 

The deal will see popular ReelNRG releases including Wild Karaoke, Reel Hunters and Riches of Moscow added to Digitain’s market-leading casino platform, comprised of an immersive in-house game collection along with over 3,000 titles from leading industry suppliers. 

Delivered alongside its diverse selection of sports betting markets, Digitain’s award-winning casino suite can be easily integrated via its modular and flexible APIs. 

Commenting on the deal, Samvel Mrktumyan, Head of External Communications at Digitain said: “ReelNRG’s multi-lingual, multi-currency and stunningly animated portfolio is a must-have for any operator, and this agreement yet again demonstrates Digitain’s commitment to equipping its partners with content of the highest calibre. 

“ReelNRG is one of the industry’s most exciting suppliers, and we look forward to cultivating a fruitful and long-term commercial relationship.” 

Harsharan Gill, Head of Product at ReelNRG added: “Digitain’s widely-acclaimed package of ground-breaking casino and sportsbook solutions powers a diverse and extensive international operator portfolio, so we are immensely proud to sign with the company. 

“With advanced graphics, innovative gamification features and immersive sound-effects, our product offering is sure to be a hit with Digitain’s partners and their players.”  

Fully customised for the varied challenges of diverse legislative environments, Digitain’s comprehensive package of sports betting and casino solutions received multiple awards for excellence in 2019, including the RGW, CEEGC, BEGE and EGR Awards. 


For more information, please contact:

Square in the Air Communications:

About Digitain

Digitain is a sportsbook and casino platform provider offering best of breed turn-key and white-label solutions. The company’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas and Asia. It employs more than 700 of the brightest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff) with the aim of providing a one-stop-shop for its customers. The multi-channel Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer and virtual sports modules, and includes an integrated payment gateway, bonus engine, CRM system and dedicated customer support. Its sportsbook product covers 65 sports, taking in 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Today ReelNRG celebrates the launch of our very own “Battle Reels” leaderboard tournaments!  As ReelNRG continues to focus on player engagement, we have bolted into our backend the perfect tool for our operators to use, with no additional development or integration work required.

Our tournaments are designed to be highly configurable, so operators can set up any tournament they require, specifying the game/s, duration of the tournament and the brands they wish to run the promotion on.  We can also run network tournaments across a number of clients and offer richer rewards.

Our tournaments run on a clear and concise points system, which is easy for players to follow during play via our clear UI interface that sits within the game.

Our tournaments have been recently integrated with many of our clients, and have been tested and approved by many of our big-name operators.   In return, we have seen an incredible uplift in play from their players who are loving it!

ReelNRG Launches with CQ9

In another exciting step for ReelNRG, the slots provider has today announced their partnership with Asian gaming platform and provider CQ9. Today sees the launch of the classic Shanghai Respin slot, to be followed by a wide range of slots over the coming months. 

ReelNRG CEO Calvin Kent said he was thrilled to launch with CQ9, and was excited to see the beginning of a new chapter in the game developer’s history with the Asian markets. 

“Asia offers some huge opportunities for us, and we couldn’t be more excited to work with CQ9. Having proven themselves to be a leading provider in Asia themselves, we feel CQ9 is an ideal partner to bring our own slots to the markets and grow ReelNRG’s presence even further.”

CQ9 Gaming Sales Supervisor Wise Wang said ReelNRG’s slots were a welcome addition to their platform.

“ReelNRG has a host of fantastic slots that we’re excited to see perform in the Asian markets, and we’re thrilled to welcome them onboard. Their folio offers an optimal mix of both Asian and European-style games, and players are sure to benefit from the variety on offer.”

About CQ9:

CQ9 is one of the most competitive game developers in Asia. Offering an operational platform, they have adopted prudent development procedures and a customised consultation service to enhance their experience for clients. Listed and headquartered in Asia, CQ9 is currently working to expand their US and European business, and to evolve their offering across a global market.

 About ReelNRG:

ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.

ReelNRG Goes Live with GVC Holdings

ReelNRG is thrilled to announce the launch of their slots this week with gaming giant GVC Holdings. Kicking things off with a festive start, Wednesday 18 December saw the Reel Santa slot go live, to be followed by a wide selection of upcoming and existing slots to launch over the next quarter.

ReelNRG CEO Calvin Kent said the launch marked the beginning of an exciting journey for the slots developer.

“GVC Holdings is a fantastic company with a host of iconic brands, and we couldn’t be more excited to see our slots go live with them. We’re looking forward to working closely with GVC to bring high quality content to their players, and our unique Reel Santa slot is the perfect way to kick things off.” 

GVC Gaming Product Director Colin Johnson said the company was also excited to welcome ReelNRG’s slots to their brands

“ReelNRG has a great variety of unique and high-quality slots that we believe will be a popular addition to our game lobby. We strive to offer our players top notch games with a difference, and that’s exactly what ReelNRG’s slots provide us.

About GVC Holdings:

GVC Holdings PLC is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Games Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. The Group has also entered into a joint-venture with MGM Resorts to capitalise on the sports-betting and gaming opportunity in the US. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 20 countries, across five continents.
For more information, see the Group’s website:

 About ReelNRG:

ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.

ReelNRG Slots Go Live with Parimatch

In an exciting new step for ReelNRG, their slots are now live with leading CIS operator Parimatch. Along with new titles such as Reel Santa and Alchemy Magic, the launch sees ReelNRG’s growing folio of slots also make waves on this new stage. 

ReelNRG CEO Calvin Kent said he had already begun to see great results from the launch, and was excited to see the partnership unfold. 

“Parimatch has long been a hugely successful brand amongst the CIS markets and beyond, and we’re extremely excited to showcase our slots to their customers. We’re also thoroughly enjoying working with the Parimatch team to get out titles out there and get some new players in.”

Parimatch Operations Manager Eduard Gorstyuchenko also said they were thrilled to have ReelNRG’s slots on board.

“It’s great to bring our players fresh and high-quality content, and ReelNRG slots offer us just that. They’ve got a great variety of titles and unique features that I’m sure our players will enjoy, and we’re excited to finally have them on board.”

About Parimatch:

Parimatch is an international betting platform connecting emerging markets with the world of traditional and niche betting. Parimatch has over 2000 employees worldwide, supporting almost two million customers and covering more than 20 sports and 60 countries, 200 leagues and 600 sporting events every day. Headquartered in Cyprus, the brand has been established for over 25 years and is represented in different markets (Cyprus, Belarus, Russia, Kazakhstan, and Tanzania).
The company is the official betting and wagering partner for the UFC in EMEA and has Mike Tyson and Conor McGregor as the official brand ambassadors for CIS and Cyprus.
The brand has sponsorship agreements with sporting institutions like FC Apoel (Cyprus), FC Shakhtar (Ukraine), Team Spirit, Virtus Pro (e-Sports) and others.

 About ReelNRG:

ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.

See original article by Slotegrator. 

London-based online slot game developer ReelNRG was founded in 2016 and has already succeeded in making waves in the iGaming industry. The company prides itself on developing slots with compelling storylines and has quickly developed a reputation for providing entertaining gaming experiences for players.

Between the two of them, cofounders CTO Amit Majumdar and CEO Calvin Kent have over 40 years of experience in figuring out why some slots are so successful – and why even successful ones can fail. They bring their extensive knowledge to the table every time they design a new slot, aiming to entertain players with dazzling visuals and engaging gameplay and deliver high profits to operators.

ReelNRG is licensed in the UK, Malta, Curacao, and Gibraltar, and is certified by eCOGRA, the international testing agency and player protection organization. The developer also cooperates with GambleAware, a UK organization dedicated to helping problem gamblers.

Despite the company’s relative youth, ReelNRG is enjoying noteworthy success, especially in the Asian market with high-volatility games like Caifu Laile and the CIS market with games like Ivan – Not the Fool (designed with one of their secret weapons, which you’ll read about below). With offices in the UK and India, ReelNRG also operates in Europe, Latin America, and Asia.

The company focuses exclusively on slots. Some of the company’s popular titles include Goddess of Asia, Ella’s Riches, Snow Wild, Dragon’s Lair, Shanghai Respin, and Nefertiti’s Gold.

To learn more about how the company found success so quickly, we interviewed CEO Calvin Kent. He told us about the company’s creative process, the future of the iGaming industry, the essential qualities of a successful slot, how the company tailors slots to target markets, and the advice he wishes he had gotten when he was first starting out in the industry.


Slotegrator: Let’s talk about creativity. Where do you find inspiration for your slots? Do you look more towards classic themes or do you look for new ideas?

Calvin Kent: The creative team at ReelNRG spends a lot of our time researching what the players are playing most and what they enjoy. We analyze where the trends are going and look ahead to festive seasons. I myself grew up enjoying classical slots, but today we also see a lot of new inspiration and new ideas incorporated into slot games, and that’s a good thing, players are looking for new stuff as well as the classics. So we do also aim to challenge the market with new ideas, as well as developing some classic slots like our three-reel “Reel Joker” slot for example.

We have some great creatives and artists, many who are from Russia, so it was no surprise that when we developed Riches of Moscow or Ivan (Not the Fool), they went crazy with excitement and really dug deep into their history and fairytales. We had so many great comments from some of our players and customers in the CIS markets, asking how we were able to capture the essence of the themes so well. I smiled and thought of my artists involved.

S: Once you have an idea for a new slot, what does your creative process look like?

CK: Once we have an idea for a new slot, we try to build a story around the theme. We go through many mood boards and isolate what feels great. We try to find things that players will relate to and even find humorous. After that, we leave it to the artists to start sketching, and that’s where the magic starts. Every successful sketch goes through for coloring and then its sent off to our animation team.

S: What qualities do you think are essential for a successful slot?

CK: Players are playing for fun! So we build games for entertainment first. There is always going to be the chase for that win, and celebrating that win is equally as important. Whenever you see a player win big on the casino floor, you see them look around as the coin shower is flooding the screen with ‘Victory’. Players love that! So it is important to incorporate the ability for a player to know they can win big on a slot and get lucky, and in the meantime, “Let me enjoy the thrill and entertainment while I wait!”

The best non-multiplied prize you a player can win on our Wild Karaoke title is 30,000 coins. Couple that with the maximum win multiplier and this rises to 150,000 coins, or 3,750x your bet. Few slots do that.

S: There are few themes we see again and again, like Ancient Egypt and Vikings. Why do you think these themes are so undyingly popular?

CK: I am a fan of those themes myself; I feel there are some themes out there which the player does not have to think too much about regarding the storyline or concept. They can just jump straight into the game, already understanding the theme and the usual symbol suspects. The games are usually built with a more simplistic approach, and they are usually high variance slots with a lot of pay-out balance pushed into a bonus or feature win. This generally causes players to pace themselves with lower bets until they feel the big hit is coming. We see a great deal of play with our Nefertiti’s Gold title, it has three amazing features in the main game with a great payout in the Free Spins feature, which can be retriggered.

S: How do you choose the titles for your slots?

CK: When choosing our next slot title, we like to play with title names that players will remember. Snow Wild was the first title I came up with, some time ago now. Even today, when I tell people about that game I often make the initial mistake of saying “Snow White.” I would not say the name of a game can make it or break it, but if it’s a great name people want to remember it and it’s a lot easier to recall if it’s simple and clever.

S: Can you describe the style of art used in your slots?

CK: We design our graphics a little unusual compared to the rest of the crowd. We sit right in the middle of the normal flat vector graphics style and traditional 3D modeling. 3D can be hugely disadvantageous to the filesizes of game titles, and we want players to jump straight into games without the heavy downloads of animations. I did come across a review of our game graphics in particular, and they had stated:

“Every game ReelNRG has released has been stunningly created. The graphics for every video slot is reminiscent of top-tier console video games or movie-quality animation studios, which is sure to delight anyone playing their games.”

That was a delight to read for sure. It is good to know you’re doing something right.

S: Do you think ReelNRG’s slots have a particular personality? How would you describe it?

CK: We almost always feature characters in our games and one particular account manager at SG pointed this out to me and said it was a great thing. We tie that character into the story of the game. I like to think of it as giving the player something to associate with the title and the game.

S: Do you choose specific themes to target certain player segments?

CK: Absolutely. It’s important to give the player something they can feel comfortable playing, and I am almost sure there is a little bit of patriotism in everyone. It’s also great for us as we always learn a lot from research into different countries, and can then have some fun through our rendition of our game. For example Feria Loca is our take on “A crazy Spanish party – Feriiaaa Loca!” – We also target certain player segments through the volatility of our maths. For example, in Asia we usually have a much higher volatility game, which you can experience in Caifu Laile.


S: Which promotional strategies have you found to be the most effective?

CK: Tournaments are always a good thing. We have also developed some unique bonus tools ourselves, which can land the player with free passes to our feature rounds. This has been hugely successful for us. I think in today’s highly competitive market, as a supplier, you have to be able to give back to the players and more so assist the operators in doing so. I believe the promotional tools can also help differentiate you from the crowd.


S: How has ReelNRG changed in the course of the company’s history?

CK: Well, we are relatively still new in the market, we have only been going for 2.5 years now. But having said that, we have great people behind us and already have 30 games in our library covering a number of territories in 30 different languages. We have also spread our reach to the cryptocurrency market. During the last two years, we have gained our UKGC, Malta, Curacao, and Gibraltar licenses.

S: Would you say ReelNRG has a mission? What is it?

CK: To bring energy and entertainment to the gambling industry, through engaging games that players will recognize and enjoy.

S: What sets ReelNRG’s slots apart from all the rest?

CK: We get a lot of comments on our artwork, themes and storylines. A lot of that is owed to our Product Manager Harsharan Gill. She loves slots and has a real passion for them. She manages to find some crazy stuff out there, which she pushes to get included in some way or another into the games.

S: Sum up your company in ten words or fewer.

CK: ReelNRG is extremely ambitious. We prioritize delivering spectacular quality and entertainment.


S: Where do you see the iGaming industry going in the next five years, and how will ReelNRG adapt to those changes?

CK: Online gambling has been snowballing in the past two decades, thanks to the rise of the Internet and various technological advancements. The internet is home to thousands of casinos with millions of players. The industry is set to be worth a whopping $60 billion in 2020. The latter means that the competition among casinos will become even more fierce and that software providers will be even more innovative than ever before.

Each year comes with advanced technological innovations bringing fresh ideas and new projects to the market, and we expect this to continue throughout 2020 as well.

A.I. and machine learning are usually interchangeable and often confused. A.I. is the simulation of human intelligence by machines and computer systems. Machine Learning is a branch of A.I. that uses algorithms and statistical models which allow computer systems to automatically learn and improve themselves.

I think something which really excites me is A.I and machine learning. AI can not only be used in many ways to bring you a better experience by learning your playing habits but also it can be used in other areas such as customer support. Some casinos already use highly sophisticated chatbots to help clients with their queries. The chatbot is able to learn from every question and become even better for the next question. AI systems can also be used to find cheating players and frauds by analyzing patterns in behavior, which can be a difficult task for most people. This will bring more security both to the casino owners and players as well. Gaming addiction is another problem that can be tackled by AI, as the system can easily detect players’ behavior.

There has been a view already into VR and augmented reality. I remember playing the first one at ICE, I believe it was 2018. It was cool, although I think the old school slot will take a lot to beat. Maybe the VR in slots is a completely different player base that might lean more towards the younger generation. I have played on VR and I think it’s great, but I do know after about 20 -30 mins it can get a little much. I once walked around a showhome in New York on VR, and after about 15 mins, I literally felt like I had been somewhere. It was great but the mind took a little time to re-adjust.

S: Speaking of the future, what do you think are the most exciting changes you see coming?

CK: I think this question goes hand in hand with the previous question. I would only add I am excited to see more of how AI and machine learning integrates itself into the iGaming sector.


S: If you could give your younger self advice, what would it be?

CK: Keep knocking on the doors and don’t give up, as it is often hard to break into any well-established market place. Someone once told me: There are two things that make success happen, competency and endurance, and there was truth to that statement. I would also tell myself that I am not as important as I think I am, and if I really want to be successful it’s going to be a lot harder than I think it would be.

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