LL Lucky Games will pay a purchase price of 2.5 million newly issued shares, issued at a price of SEK3.30 apiece. After the deal closes, LL Lucky Games will have 51,366,506 issued shares.
ReelNRG, which holds licences in Great Britain, Gibraltar and Malta, was founded in 2016 by Calvin Kent and Harsharan Gill. It has nine staff members, including eight developers based in its Hyderabad studio in India. The supplier has a portfolio of 46 games.
“To get LL Lucky Games as the new owner of ReelNRG marks an important new start for us,” Kent said. “The additional support from LL Lucky Games will bring us back stronger than ever and enable an improved delivery of our entertainment packages to our clients and their customers. “Our new server infrastructure has now been completed and optimized and is ready to scale. Our team and our shareholders are super motivated to continue running the business as part of LL Lucky Games.”
Among ReelNRG’s co-owners are the Klein Group, which is the parent company of Cherry AB, Yggdrasil and ComeOn. Following the acquisition, ReelNRG will continue to operate independently, but LL Lucky Games said it “sees great synergies in the form of cross-selling, cost optimization and the opportunity to share technology and licences in the future”.
“Through the acquisition of ReelNRG, we secure important customer integrations and licences for the LL portfolio,” Mads V. Jørgensen, chief executive of LL Lucky Games, said. “As a merged company, we now operate over 100 games and will be able to derive great mutual benefits from both the commercial synergies via cross-selling, but also on the cost side.
“This is a big step for LL Lucky Games, which further consolidates our position as a truly independent gaming studio who focus on the regulated markets. To operate via own licences secures larger revenue shares and market reach. We look forward to welcoming Calvin and his team together with Klein Group and the other shareholders in ReelNRG.”
About ReelNRG:
ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.
Our games here at ReelNRG have always been designed to be highly engaging and for the past few months, the team has been working on a unique game feature called Sidebets, and we are very excited to launch this in our latest game, Genie’s Gold.
Sidebets allows you to bet on the appearance of the scatters on each reel. The idea originated from how important scatters are in a gameplay and the excitement players have for triggering free spins.
ReelNRG Chief Product Officer Harsharan Gill-Kent: “We are very excited to launch Sidebets, a unique game mechanic from ReelNRG. We are always looking to offer features that would fuel the players’ excitement and keep gaming fun. It’s an idea we have been wanting to launch for a while, We are thrilled to launch this in our new game Genie’s Gold!”.
It is always disappointing when 1 or 2 scatters are continuously landing, but you are waiting for the last scatter. At ReelNRG, we wanted to take this situation and turn it into an exciting moment for the player instead. With Sidebets, if you have a bet enabled on a reel where the scatter lands, the player will get times 10 the total bet for each reel. You can bet on one-reel, multiple reels, or all reels. Each reel has its own payout.
Players do not have to use this feature, as it is disabled by default but the game points the player to the SB button where a player can enable or disable it. This feature does not interrupt players’ normal game- players can spin as usual and this is just an extra layer added to the game.
About Genie’s Gold with Sidebets:
Surrounded in ancient mysteries, our new slot Genie’s Gold has plenty to uncover, including high volatility, free spins, unique new features, and plenty of thrills.
Give your players an extra chance to win on any spin – along with a super-special free spins round with up to 3 expanding symbols! Side bets allow players to bet on a scatter appearing on a single reel. 3, 4 or 5 scatters trigger 10 free spins with 1, 2 or 3 expanding symbols.
ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.
UK-based slots provider ReelNRG is pleased to announce their latest partnership with leading UK jackpots and games operator Annexio. This new move for the provider will see a wide selection of ReelNRG’s games launch across Annexio’s premium brand Lottogo via Pariplay.
With a growing range of high-quality video slots, ReelNRG will now be able to offer Lottogo players their hit games such as Mr Mostacho, Nefertiti’s Gold, and Alchemy Magic.
ReelNRG CEO Calvin Kent said he was proud to be launching with such a successful brand, and looked forward to the new partnership with Annexio.
“Lottogo is a fantastic brand with a huge following, and I couldn’t be more pleased to see ReelNRG games go live on the site. Launching some of our most popular titles to kick things off, I’m looking forward to seeing the performance. Annexio is definitely a sought-after partner, and I can’t wait to work more closely with them.”
Annexio Head of Gaming Eddie Barrett said she also looked forward to the partnership with ReelNRG, and was pleased to offer their content to Lottogo players.
“ReelNRG has some fantastic slots up their sleeves, which are a welcome addition to our content offering. We strive to bring our players only the highest quality of gaming entertainment, and ReelNRG’s portfolio of premium video slots fits the bill perfectly.”
About Annexio:
Based and licenced in the Isle of Man, Annexio is one of the fastest-growing online gaming companies today. Their premium brand LottoGo.com offers its players the fun and excitement of betting on a range of massive jackpots – from Powerball, and Mega Millions, through to the national lotteries of Germany, Australia, Sweden, and more. In addition, players will find the most exciting slots and vibrant instant win games, all with brilliant cash prizes.
About ReelNRG:
ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.
ReelNRG is thrilled to announce the launch of their content across Jumpman Gaming’s host of successful UK bingo and casino sites, a move which sees the provider spread further into the UK market and offer a range of their popular slots to UK players.
The launch marks the first of many to come via the Leander Games platform, which offers the slots provider simple connections to a network of top tier casino operators. Kicking off the launch with ReelNRG’s classic slots Farm Charm, Reel Hunters and Reel Angels, this exciting new partnership will see a broad selection of popular slots launched across all Jumpman Gaming brands.
ReelNRG CEO Calvin Kent said this new launch was a fantastic move for ReelNRG, and he was thrilled to be expanding further into the UK market.
“Jumpman Gaming boasts some fantastic UK brands, and we couldn’t be happier to be working with them. Discussions are already underway about running on-market promotions for their players, and I do believe their brands are an ideal match for our content. We’ve got plenty of games lined up for the future roadmap that will appeal greatly to UK players, and Jumpman Gaming offers us a great opportunity to expand in the market. I can’t wait to see how this partnership unfolds, as we’re already off to a fantastic start.
Jumpman Gaming Managing Director Kris Kukula said he was pleased to welcome ReelNRG’s content to the platform, and looked forward to the partnership.
“ReelNRG offers our players a great variety of fun and interactive casino games with unique themes and features, as well as access to plenty of in-game promotional tools. We believe their games are perfectly suited to our brands and players because of our shared belief in the importance of providing an enjoyable, fun and affordable entertainment experience, and I’m very much looking forward to seeing how the games perform.”
Founded in 2009, Jumpman Gaming has continued to disrupt one of the most competitive industries in the world thanks to its continued focus on innovation including unique acquisition offers, fun promotions and a bespoke trophies system. Their team of experts have custom built and maintained more than 100 brands on their network of award-winning websites for multinational partners, making them one of the fastest-growing B2B casino networks in the industry.
About ReelNRG:
ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.
We have been under the pump when it comes to new integrations and promotional tools explained Calvin Kent, CEO of ReelNRG, who expressed that the demand for new content and fresh forms of entertainment has been ‘higher than ever’.
Calvin Kent, CEO of ReelNRG
Following various lockdowns around the globe, the industry has turned its attention towards the online gambling sector in a strategic attempt to counteract the loss of canceled or postponed sports betting as well as the temporary closure of land-based casinos.
CasinoBeats spoke to Kent about how ReelNRG has embraced the lockdown, its latest slot release, the social responsibility associated with releasing slots, and what the company has planned for the near future.
CasinoBeats: How have you approached the lockdown, and more recently semi-lockdown period in terms of producing new content?
Calvin Kent: Lockdown for our team has been a period of knuckling down and keeping the focus on the development of our products.
Our team come from all corners of the globe and it has been really awesome to see everyone not only adapt to the restrictions but embrace it and take the opportunity to spend more of their lockdown time throwing themselves into developing and learning on top of their current skills, which in turn is a benefit to the company and their own development at ReelNRG.
In terms of producing new content, I feel like as a team we have been able to see what we are all capable of. I think once things truly get back to being a bit more normal, the team will be due for a well-deserved break!
“I AM PROUD OF HOW OUR TEAM HAS COPED WITH THE EXTRA PRESSURE AND IMPRESSED THAT I HAVE NOT HEARD THE WORD ‘IMPOSSIBLE’ ONCE”
CasinoBeats: Have you been forced to fast track development plans to keep up with the competition?
CalvinKent: As far as our game roadmap goes, we are always working in advance to ensure we launch with at least one new title each month. But we have been under the pump when it comes to new integrations and promotional tools since the demand for new content and fresh forms of entertainment has been higher than ever.
I am proud of how our team has coped with the extra pressure and impressed that I have not heard the word ‘impossible’ once. We have been able to fit in earlier integrations and launch with more operators than we had initially expected, purely because the team has been willing to jump into action and are usually active around the clock.
CasinoBeats : Why is there so much excitement around Mr. Mostacho? How is it unique to the slot games you have previously launched?
Calvin Kent : We dream up and develop all our games based on client demand – and Mr. Mostacho is also a product of this.
We have seen some great results from our games on the higher end of the volatility scale, and now we have decided to go all-in and create our highest volatility game yet. I am excited for Mr. Mostacho – it is one of the few games I have seen where the excitement is there right from the base game.
Yes, we have got a fun free spins round – but it is the wild multipliers present throughout the entire game where the real action is at. Even during testing, I was feeling the buzz watching the multipliers hit – all the way up to 500x on every winning pay line, I have played this continually over the last three months.
If you hit a few wilds on different pay lines, to watch that multiplier kick in on each is a huge thrill… I cannot wait to see how this game takes off. I am also quite proud of the design and development behind this slot – our team has worked and reworked it to perfection.
We have been through a few changes to get this game right, and I think our quirky Mexican amigo and his lost llama is set to become a fan favorite.
“FOR US, TRANSPARENCY IS KEY TO KEEPING THINGS FUN, ENTERTAINING, AND FAIR FOR THE PLAYERS”
CasinoBeats : Are there any social responsibility risks associated with launching high volatility slots at a time when players might be chasing that big win more so than usual?
Calvin Kent : Absolutely there are, and of course we have always taken responsible gambling very seriously. Mr. Mostacho may be our highest volatility game so far, but that does not mean we are dropping our guard.
We are making it noticeably clear to our clients and players that this is a different game for us, so they cannot expect similar results. For us, transparency is key to keeping things fun, entertaining, and fair for the players.
CasinoBeats:Where are you going next with ReelNRG content? What types of games can you see being the most successful in the next year to 18 months?
Calvin Kent : Everyone is always looking for that one game, one feature, or one tool that will take things off and lead the way to put them on the map. For ReelNRG, we know what works for us, but we want to go bigger.
We are in the experimental phase now – so you can expect to see us pulling quite a few new tricks out of our sleeves as the roadmap unfolds. I am lucky to have a very open-minded team of developers and mathematicians who are always up for trying something different.
We’re in that stage where it’s like, ‘Will this work? There’s only one way to find out’. It is safe to say over the next 18 months, you are going to be seeing a lot of awesome new features, tools, and games from ReelNRG.
ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.
The provider’s latest promotional tool creates an exciting new layer of fun for players
3 June 2020: Gaming and entertainment provider ReelNRG have today announced the launch of Challenges, their latest promotional tool.
The new Challenges tool makes a quality addition to an already exciting entertainment package brimming with fun and unique ways to keep players engaged and interested in ReelNRG’s growing portfolio of slots.
Similar to the Battle Reels in-game tournaments tool, Challenges is completely run in-game, allowing ease of use to all operators integrated with ReelNRG slots. The tool is a simple yet fun activation, which tasks players to collect as many of a certain symbol in a game within a set amount of spins. For example, the Challenge may be to collect as many scatter symbols as possible within a set of 50 spins in ReelNRG’s iconic irish-themed slot, Leprechaun’s Reels.
The nature of the tool being available in-game means no extra integration or development is required, and once an operator has integrated with ReelNRG slots, they will be able to access the full suite of promotional tools.
Currently, Challenges are available on the provider’s top performing slots such as Leprechaun’s Reels, Nefertiti’s Gold and Reel Joker, and will be added to the full portfolio of slots over the coming months.
ReelNRG Head of product Harsharan Gill-Kent said she could not wait to see how the new promotional tool performed and was excited to be able to offer it to operators.
“We’ve seen a huge increase in play since we launched the Battle Reels tool, and now with the addition of Challenges I think we have a great entertainment package to offer our players. I think there’s something special about Challenges, since it just adds that extra level of engagement, both between players and between the player and the game itself. I’m excited to see operators jump on this new promotional tool, and am really looking forward to seeing how it works with our growing player base.”
The Challenges promotional tool is currently available for use, with ReelNRG to host their first network-wide promotion utilising it later this month. .
ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.
Gaming icon 888casino has become the latest operator to offer ReelNRG’s exciting suite of slots, launching this week into the UK and Spanish markets with a host of popular slots from the provider’s portfolio. This exciting new partnership will see a wide selection of both new and favourite online slots launch over the next quarter.
ReelNRG CEO Calvin Kent said he was thrilled to see ReelNRG games go live with 888casino and felt this was an ideal platform to bring their games to more players.
“888casino has long been an iconic name in the gaming industry, and ReelNRG is thrilled to be launching with them. They’re known for their high-quality content and superior player experience, and I strongly believe our growing portfolio of high-quality games will make a fantastic and new addition for their player base. We’re excited to work closely together with 888casino and are looking forward to this next chapter in our journey.”
888 Holdings SVP B2C Guy Cohen said ReelNRG’s slots were a welcome addition to the operator’s offering.
“With a great variety of features, themes, and mechanics, ReelNRG’s growing portfolio is one we believe will make a popular addition to the 888casino lobby. 888 offers its customer a high-quality casino experience through a wide portfolio of games and ReelNRG slots adds to this experience.”
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For more information, please contact: Katie Fraser, Promotions and Brand Manager: katie.fraser@reelnrg.com
About 888 Holdings: 888casino is one of the most recognised and longest standing online casino brands, and the winner of numerous prestigious awards including eGaming Review Casino Operator of the Year (2005, 2006, 2007, 2008, 2009, 2013); Global Gaming Awards Best Digital Operator (2014); and Gaming Intelligence Casino of the Year (2015). 888casino is passionate about providing thrilling and quality entertainment in a safe, fun, fair and regulated environment. 888casino is accredited as safe and secure by leading industry bodies and registered and licensed in Gibraltar and the UK. 888casino is also licensed in Spain, Italy, Romania, Denmark, Nevada and New Jersey.
About ReelNRG: ReelNRG is a casino game development company dedicated to delivering high-quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.
Gaming provider signs deal to boost leading platform provider’s content offering
30 May 2020: ReelNRG is thrilled to announce their latest signed agreement to integrate their suite of slots with leading platform provider Leander Games.
In an exciting new chapter for the gaming software provider, Leander Games will shortly be able to offer top performing ReelNRG slots such as Leprechaun’s Reels, Nefertiti’s Gold, Reel Joker and many more.
The deal also encompasses full integration with ReelNRG’s entertainment package, which includes in-game tournaments, free spins and Bonus Empire, a promotional tool which allows a player to instantly enter the bonus round of the operator’s choice.
ReelNRG CEO Calvin Kent said this integration marked the beginning of an exciting new time for the provider, and that he could not be happier to be working with Leander Games.
“We are proud to be able to offer our growing suite of slots to a huge range of top tier operators through the Leander Games platform. This is a huge step for our team, and we can’t wait to see where it takes us. We’ve already been in discussions with several leading operators about launching our games through the Leander platform, and there are sure to be plenty of big things happening in our space in the coming months.”
Leander Games CEO Steven Matsell also said he was pleased to boost the platform’s content offering with ReelNRG’s consistently top-quality slots.
“ReelNRG offers a unique experience for the player, with innovative features, stunning graphics and pitch-perfect soundtracks. Their attention to the smallest of details is what makes their slots stand out, and we’re pleased to soon be able to offer their portfolio to our trusted partners. When operators work with us, they’re expecting access to only the highest calibre of gaming software, and that’s exactly what ReelNRG offers.”
Currently licenced by the UKGC, MGA and Gibraltar, ReelNRG slots are also certified for play in several jurisdictions around the world, making them an attractive partner for global operators. The gaming provider is also currently in the process of licensing their games with the SGA in preparation to launch into the Swedish market.
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For more information, please contact: Katie Fraser, Promotions and Brand Manager: katie.fraser@reelnrg.com
About Leander: Leander is an industry-leading games studio and platform provider. Their ever growing offering comes localised for 31 countries and certified for most major markets. The platform runs with 30 languages and ISO 4217 currencies. Leander’s Game Studio creates high-quality video slots with innovative concepts and features matched with top quality art and balanced mathematics. Partner games are aggregated to provide operators with the best and most innovative games.
About ReelNRG: ReelNRG is a casino game development company dedicated to delivering high-quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.
Global platform provider adds to award-winning casino offering
Wednesday, 1st April 2020: Leading sportsbook and casino platform provider Digitain has partnered with dynamic slot supplier ReelNRG.
The integration of ReelNRG’s UKGC and MGA-licenced portfolio of premium slots, jackpots and promotional tools reinforces Digitain’s track-record of providing its 100+ operator network with a diverse variety of revenue streams.
Famous for its pitch-perfect sounds, flawless graphics and innovative features, ReelNRG’s action-packed portfolio has been making significant waves in the industry following its launch in 2016.
The deal will see popular ReelNRG releases including Wild Karaoke, Reel Hunters and Riches of Moscow added to Digitain’s market-leading casino platform, comprised of an immersive in-house game collection along with over 3,000 titles from leading industry suppliers.
Delivered alongside its diverse selection of sports betting markets, Digitain’s award-winning casino suite can be easily integrated via its modular and flexible APIs.
Commenting on the deal, Samvel Mrktumyan, Head of External Communications at Digitain said: “ReelNRG’s multi-lingual, multi-currency and stunningly animated portfolio is a must-have for any operator, and this agreement yet again demonstrates Digitain’s commitment to equipping its partners with content of the highest calibre.
“ReelNRG is one of the industry’s most exciting suppliers, and we look forward to cultivating a fruitful and long-term commercial relationship.”
Harsharan Gill, Head of Product at ReelNRG added: “Digitain’s widely-acclaimed package of ground-breaking casino and sportsbook solutions powers a diverse and extensive international operator portfolio, so we are immensely proud to sign with the company.
“With advanced graphics, innovative gamification features and immersive sound-effects, our product offering is sure to be a hit with Digitain’s partners and their players.”
Fully customised for the varied challenges of diverse legislative environments, Digitain’s comprehensive package of sports betting and casino solutions received multiple awards for excellence in 2019, including the RGW, CEEGC, BEGE and EGR Awards.
Digitain is a sportsbook and casino platform provider offering best of breed turn-key and white-label solutions. The company’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas and Asia. It employs more than 700 of the brightest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff) with the aim of providing a one-stop-shop for its customers. The multi-channel Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer and virtual sports modules, and includes an integrated payment gateway, bonus engine, CRM system and dedicated customer support. Its sportsbook product covers 65 sports, taking in 7,500 leagues, and offers more than 3,000 betting markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).
Today ReelNRG celebrates the launch of our very own “Battle Reels” leaderboard tournaments! As ReelNRG continues to focus on player engagement, we have bolted into our backend the perfect tool for our operators to use, with no additional development or integration work required.
Our tournaments are designed to be highly configurable, so operators can set up any tournament they require, specifying the game/s, duration of the tournament and the brands they wish to run the promotion on. We can also run network tournaments across a number of clients and offer richer rewards.
Our tournaments run on a clear and concise points system, which is easy for players to follow during play via our clear UI interface that sits within the game.
Our tournaments have been recently integrated with many of our clients, and have been tested and approved by many of our big-name operators. In return, we have seen an incredible uplift in play from their players who are loving it!
