In an exciting new step for ReelNRG, their slots are now live with leading CIS operator Parimatch. Along with new titles such as Reel Santa and Alchemy Magic, the launch sees ReelNRG’s growing folio of slots also make waves on this new stage.
ReelNRG CEO Calvin Kent said he had already begun to see great results from the launch, and was excited to see the partnership unfold.
“Parimatch has long been a hugely successful brand amongst the CIS markets and beyond, and we’re extremely excited to showcase our slots to their customers. We’re also thoroughly enjoying working with the Parimatch team to get out titles out there and get some new players in.”
Parimatch Operations Manager Eduard Gorstyuchenko also said they were thrilled to have ReelNRG’s slots on board.
“It’s great to bring our players fresh and high-quality content, and ReelNRG slots offer us just that. They’ve got a great variety of titles and unique features that I’m sure our players will enjoy, and we’re excited to finally have them on board.”
Parimatch is an international betting platform connecting emerging markets with the world of traditional and niche betting. Parimatch has over 2000 employees worldwide, supporting almost two million customers and covering more than 20 sports and 60 countries, 200 leagues and 600 sporting events every day. Headquartered in Cyprus, the brand has been established for over 25 years and is represented in different markets (Cyprus, Belarus, Russia, Kazakhstan, and Tanzania).
The company is the official betting and wagering partner for the UFC in EMEA and has Mike Tyson and Conor McGregor as the official brand ambassadors for CIS and Cyprus.
The brand has sponsorship agreements with sporting institutions like FC Apoel (Cyprus), FC Shakhtar (Ukraine), Team Spirit, Virtus Pro (e-Sports) and others.
ReelNRG is a casino game development company dedicated to delivering high quality casino slots. Based in London, England, the supplier takes pride in producing games that engage players with stunning audio and visual gaming experiences. The firm has made great success since it began and remains committed to developing exciting, fresh and innovative gaming content.
London-based online slot game developer ReelNRG was founded in 2016 and has already succeeded in making waves in the iGaming industry. The company prides itself on developing slots with compelling storylines and has quickly developed a reputation for providing entertaining gaming experiences for players.
Between the two of them, cofounders CTO Amit Majumdar and CEO Calvin Kent have over 40 years of experience in figuring out why some slots are so successful – and why even successful ones can fail. They bring their extensive knowledge to the table every time they design a new slot, aiming to entertain players with dazzling visuals and engaging gameplay and deliver high profits to operators.
ReelNRG is licensed in the UK, Malta, Curacao, and Gibraltar, and is certified by eCOGRA, the international testing agency and player protection organization. The developer also cooperates with GambleAware, a UK organization dedicated to helping problem gamblers.
Despite the company’s relative youth, ReelNRG is enjoying noteworthy success, especially in the Asian market with high-volatility games like Caifu Laile and the CIS market with games like Ivan – Not the Fool (designed with one of their secret weapons, which you’ll read about below). With offices in the UK and India, ReelNRG also operates in Europe, Latin America, and Asia.
The company focuses exclusively on slots. Some of the company’s popular titles include Goddess of Asia, Ella’s Riches, Snow Wild, Dragon’s Lair, Shanghai Respin, and Nefertiti’s Gold.
To learn more about how the company found success so quickly, we interviewed CEO Calvin Kent. He told us about the company’s creative process, the future of the iGaming industry, the essential qualities of a successful slot, how the company tailors slots to target markets, and the advice he wishes he had gotten when he was first starting out in the industry.
THE CREATIVE PROCESS
Slotegrator: Let’s talk about creativity. Where do you find inspiration for your slots? Do you look more towards classic themes or do you look for new ideas?
Calvin Kent: The creative team at ReelNRG spends a lot of our time researching what the players are playing most and what they enjoy. We analyze where the trends are going and look ahead to festive seasons. I myself grew up enjoying classical slots, but today we also see a lot of new inspiration and new ideas incorporated into slot games, and that’s a good thing, players are looking for new stuff as well as the classics. So we do also aim to challenge the market with new ideas, as well as developing some classic slots like our three-reel “Reel Joker” slot for example.
We have some great creatives and artists, many who are from Russia, so it was no surprise that when we developed Riches of Moscow or Ivan (Not the Fool), they went crazy with excitement and really dug deep into their history and fairytales. We had so many great comments from some of our players and customers in the CIS markets, asking how we were able to capture the essence of the themes so well. I smiled and thought of my artists involved.
S: Once you have an idea for a new slot, what does your creative process look like?
CK: Once we have an idea for a new slot, we try to build a story around the theme. We go through many mood boards and isolate what feels great. We try to find things that players will relate to and even find humorous. After that, we leave it to the artists to start sketching, and that’s where the magic starts. Every successful sketch goes through for coloring and then its sent off to our animation team.
S: What qualities do you think are essential for a successful slot?
CK: Players are playing for fun! So we build games for entertainment first. There is always going to be the chase for that win, and celebrating that win is equally as important. Whenever you see a player win big on the casino floor, you see them look around as the coin shower is flooding the screen with ‘Victory’. Players love that! So it is important to incorporate the ability for a player to know they can win big on a slot and get lucky, and in the meantime, “Let me enjoy the thrill and entertainment while I wait!”
The best non-multiplied prize you a player can win on our Wild Karaoke title is 30,000 coins. Couple that with the maximum win multiplier and this rises to 150,000 coins, or 3,750x your bet. Few slots do that.
S: There are few themes we see again and again, like Ancient Egypt and Vikings. Why do you think these themes are so undyingly popular?
CK: I am a fan of those themes myself; I feel there are some themes out there which the player does not have to think too much about regarding the storyline or concept. They can just jump straight into the game, already understanding the theme and the usual symbol suspects. The games are usually built with a more simplistic approach, and they are usually high variance slots with a lot of pay-out balance pushed into a bonus or feature win. This generally causes players to pace themselves with lower bets until they feel the big hit is coming. We see a great deal of play with our Nefertiti’s Gold title, it has three amazing features in the main game with a great payout in the Free Spins feature, which can be retriggered.
S: How do you choose the titles for your slots?
CK: When choosing our next slot title, we like to play with title names that players will remember. Snow Wild was the first title I came up with, some time ago now. Even today, when I tell people about that game I often make the initial mistake of saying “Snow White.” I would not say the name of a game can make it or break it, but if it’s a great name people want to remember it and it’s a lot easier to recall if it’s simple and clever.
S: Can you describe the style of art used in your slots?
CK: We design our graphics a little unusual compared to the rest of the crowd. We sit right in the middle of the normal flat vector graphics style and traditional 3D modeling. 3D can be hugely disadvantageous to the filesizes of game titles, and we want players to jump straight into games without the heavy downloads of animations. I did come across a review of our game graphics in particular, and they had stated:
“Every game ReelNRG has released has been stunningly created. The graphics for every video slot is reminiscent of top-tier console video games or movie-quality animation studios, which is sure to delight anyone playing their games.”
That was a delight to read for sure. It is good to know you’re doing something right.
S: Do you think ReelNRG’s slots have a particular personality? How would you describe it?
CK: We almost always feature characters in our games and one particular account manager at SG pointed this out to me and said it was a great thing. We tie that character into the story of the game. I like to think of it as giving the player something to associate with the title and the game.
S: Do you choose specific themes to target certain player segments?
CK: Absolutely. It’s important to give the player something they can feel comfortable playing, and I am almost sure there is a little bit of patriotism in everyone. It’s also great for us as we always learn a lot from research into different countries, and can then have some fun through our rendition of our game. For example Feria Loca is our take on “A crazy Spanish party – Feriiaaa Loca!” – We also target certain player segments through the volatility of our maths. For example, in Asia we usually have a much higher volatility game, which you can experience in Caifu Laile.
S: Which promotional strategies have you found to be the most effective?
CK: Tournaments are always a good thing. We have also developed some unique bonus tools ourselves, which can land the player with free passes to our feature rounds. This has been hugely successful for us. I think in today’s highly competitive market, as a supplier, you have to be able to give back to the players and more so assist the operators in doing so. I believe the promotional tools can also help differentiate you from the crowd.
S: How has ReelNRG changed in the course of the company’s history?
CK: Well, we are relatively still new in the market, we have only been going for 2.5 years now. But having said that, we have great people behind us and already have 30 games in our library covering a number of territories in 30 different languages. We have also spread our reach to the cryptocurrency market. During the last two years, we have gained our UKGC, Malta, Curacao, and Gibraltar licenses.
S: Would you say ReelNRG has a mission? What is it?
CK: To bring energy and entertainment to the gambling industry, through engaging games that players will recognize and enjoy.
S: What sets ReelNRG’s slots apart from all the rest?
CK: We get a lot of comments on our artwork, themes and storylines. A lot of that is owed to our Product Manager Harsharan Gill. She loves slots and has a real passion for them. She manages to find some crazy stuff out there, which she pushes to get included in some way or another into the games.
S: Sum up your company in ten words or fewer.
CK: ReelNRG is extremely ambitious. We prioritize delivering spectacular quality and entertainment.
S: Where do you see the iGaming industry going in the next five years, and how will ReelNRG adapt to those changes?
CK: Online gambling has been snowballing in the past two decades, thanks to the rise of the Internet and various technological advancements. The internet is home to thousands of casinos with millions of players. The industry is set to be worth a whopping $60 billion in 2020. The latter means that the competition among casinos will become even more fierce and that software providers will be even more innovative than ever before.
Each year comes with advanced technological innovations bringing fresh ideas and new projects to the market, and we expect this to continue throughout 2020 as well.
A.I. and machine learning are usually interchangeable and often confused. A.I. is the simulation of human intelligence by machines and computer systems. Machine Learning is a branch of A.I. that uses algorithms and statistical models which allow computer systems to automatically learn and improve themselves.
I think something which really excites me is A.I and machine learning. AI can not only be used in many ways to bring you a better experience by learning your playing habits but also it can be used in other areas such as customer support. Some casinos already use highly sophisticated chatbots to help clients with their queries. The chatbot is able to learn from every question and become even better for the next question. AI systems can also be used to find cheating players and frauds by analyzing patterns in behavior, which can be a difficult task for most people. This will bring more security both to the casino owners and players as well. Gaming addiction is another problem that can be tackled by AI, as the system can easily detect players’ behavior.
There has been a view already into VR and augmented reality. I remember playing the first one at ICE, I believe it was 2018. It was cool, although I think the old school slot will take a lot to beat. Maybe the VR in slots is a completely different player base that might lean more towards the younger generation. I have played on VR and I think it’s great, but I do know after about 20 -30 mins it can get a little much. I once walked around a showhome in New York on VR, and after about 15 mins, I literally felt like I had been somewhere. It was great but the mind took a little time to re-adjust.
S: Speaking of the future, what do you think are the most exciting changes you see coming?
CK: I think this question goes hand in hand with the previous question. I would only add I am excited to see more of how AI and machine learning integrates itself into the iGaming sector.
A PERSONAL NOTE
S: If you could give your younger self advice, what would it be?
CK: Keep knocking on the doors and don’t give up, as it is often hard to break into any well-established market place. Someone once told me: There are two things that make success happen, competency and endurance, and there was truth to that statement. I would also tell myself that I am not as important as I think I am, and if I really want to be successful it’s going to be a lot harder than I think it would be.
ReelNRG is pleased to announce a partnership with SoftGamings, to distribute its catalog of games over the coming months.
“We are very excited to launch our slots products through SoftGamings, we see it as a great partnership between our two companies. Our aim is to deliver great content to our partners and this is a great opportunity for ReelNRG to showcase our portfolio with such a reputable platform.” – Calvin Kent, CEO at ReelNRG
“SoftGamings is delighted to add ReelNRG slots to our platform as we are always looking for new content and providers, to add innovative products to our library. ReelNRG has proven just that, their games are consistent in high-quality graphics and they boast a great variety of themes, so we are looking forward to seeing their content on our platform and are sure ReelNRG’s slot content will perform well. – Irina Sazonova, Director of Partnerships at SoftGamings.
SoftGamings is a B2B casino platform provider and gaming systems aggregator. With over 10 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions – White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone feature, Sportsbook solution, Slots Bundle, Live Bundle, and Casino Games Integration.
ReelNRG is a casino game development company that is dedicated to delivering high-quality casino slots based in London, England. The supplier takes pride in producing games that engage its players with stunning audio and visual gaming experiences. The firm has made great success since it started and will always remain committed to developing exciting new innovative gaming content.
ReelNRG promises to deliver profitable games that meet its clients’ expectations, as well as high entertainment value for their players.
ReelNRG is excited for the launch of its products into the Spanish markets, and we could not kick off the new launch with a game better than Feria Loca! A Spanish themed slot featuring Sync feature, Overlay feature, Toro spins and Unlimited Free spins! Join ReelNRG on this sensational journey to win your rewards and go Loca in this Feria!
ReelNRG is proud to be welcomed on board with another leading platform, Slotegrator.
Slotegrator is a vendor and software developer for online casinos, they do it well and have been since 2012. Their company has been working to develop client’s businesses, making it as profitable and effective as possible. They help to kick-start successful projects, providing our customers with quality casino games and turnkey solutions, reliable developers, and expert support.
Slotegrator integrates only proven games they can account for. Slotegrator is proud to cooperate with such industry leaders as ReelNRG, Microgaming, GameArt and Endorphina which develop exclusive slots to meet any customer’s wishes.
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With a unified API protocol, it is possible to add games to the online casino within just one session by a minimal time. They guarantee 100% security, around-the-clock support, together with wide currency conversion.
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The Slotegrator Academy makes its members become experts in the market. They have materials there, which analyse statistics, share experiences, explore promising developments and technologies, and assist you to freely navigate the sphere of iGaming.
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Crystal Bet is a comprehensive sports betting site, virtual and live casino. It is a highly professional one too, a site that wouldn’t look out of place as the go-to sportsbook for any developed western nation. Crystal Bet is for Georgian players only. The site speaks their language and, in the Georgian lari, it accepts their currency. A featured slider is loaded with enticing images including a prospective triple cashback which refunds of up to 300% on certain bets, all kinds of keno games to play and excellent slots from ReelNRG.
The site is mobile-friendly, has capable customer support and maintains active social channels including a Facebook page that is full of interesting content. Crystal Bet appear to be equipped with thriving social channels and a website that is a credit to the company coupled with games that would not look out of place on any website of this nature. Whatever you’re into, be it sports betting, table games, poker, slots or roulette, there is something for you at Crystal Bet.
Dragonara Casino ha sbeen voted the number one casino in Malta, which is owned and operated by Dragonara Gaming Limited. The Dragonara Casino has a huge online presence but is is also landbased and housed within the majestic Dragonara Palace and has been operating since 1964 offering a unique gaming and entertainment destination 24 hours a day, 7 days a week. The Dragonara Casino is conveniently located within the St. Julian’s are featuring 300 slot machines, 15 live tables, a premier poker room overlooking the St. George’s Bay, a VIP-Lounge for high-roller private gaming, a Sports Lounge and one of Malta’s top rated restaurants. Dragonara Gaming Limited took over the operation of the Dragonara Casino in 2010 and since then has invested over €25 Million in the property. The Casino underwent a major investment upgrade project earlier in 2016 propelling the property into the ranks of the most prestigious and pristine gaming properties in the Mediterranean.
Situated on the tip of the ‘Tad-Dragun’ promontory in St Julian’s the Dragonara Palace is one of Malta’s most extraordinary and imposing private properties built in the classical style almost as a grand romantic folly. Built in 1870 as the summer residence of the Marquis Scicluna the Dragonara Palace opened as Malta’s first Casino in 1964. The Dragonara Casino was one of the first major projects to establish Malta as a prime tourist destination. The Palace is a landmark property in Malta surrounded by a colonnaded veranda that abuts directly onto the sea. It retains many of the original architectural and interior design features, which have been successfully adapted to the requirements of casino patrons.
ReelNRG is excited with the release of our content into Stake7 casino. ReelNRG remains committed to delivering our slot gaming titles via our RGS into their recognised casino. We look forward to a long lasting relationship!
Shangri la offers elite private clubs with a separate entrance for VIP players; unique rooms for private game with the highest bets. Velvety tablecloth, soft light, pleasant music, the atmosphere of comfort and irreproachable service. Members of the club are provided with improved security and total privacy.
ReelNRG is excited to be working with such an exclusive operator and remains committed to delivering top quality, entertaining content to their players.
Playfrank has a passion of gaming, they created a unique environment for players to come in, stick around and get rewarded for they loved of gaming.
Whether it’s Slots, Roulette or Live games or whether it’s on desktop, tablet or mobile, they keep their eye on the ball! And make sure you’ll get the best of the games on the market.
PlayFrank are constantly adding new content, coming up with cool personalised rewards for players to play and setting players challenges that will test their luck and skill on various games. Go and play ReelNRG games there, you are sure to be entertained for sure!